Do you Believe in Magic?
Posted by Trevor on 5 June 2012 | Post a Comment
Over the years I have discovered many books that offered sound and valuable business advice. One author, however, I read and re-read, as he provides more than traditional self-improvement ideas. Paulo Coelho, known for his best-selling novel The Alchemist, is one of my favorite authors because of his ability to layer potentially transforming information within a fictional narrative. His insight could easily go unnoticed by a casual reader who is simply looking for a good story – but for those people who are looking for an enlightened perspective on life, Coelho’s books are essential reading, and, as he has sold over 100 million copies of his books, many people would concur.
Coehlo is often asked if he is a magician to which he openly replies on his blog:
“Of course I am a magician and I believe in magic. I also belong to an old tradition called R.A.M. (that you can read in my book, The Pilgrimage). Having said that, RAM or any secret orders don’t have hidden secrets. I think that the only hidden secret is the hidden power that you have inside of you.”
As a pragmatic businessman I am sometimes leery of talking about magic because these days it is associated with the occult and the mysterious, and twisted by movie writers into something to be feared. There is, however, nothing mysterious about magic. The occultist Aleister Crowley defined magic as “the science and art of causing change to occur in conformity with will.” Crowley claimed that “it is theoretically possible to cause in any object any change of which that object is capable by nature.” So, we can plant a seed and, with careful nurturing, help it bloom into a flower. We could also throw some inert ingredients into a bowl, mix them up, and heat them for an hour, then enjoy the magical taste of a freshly baked cake.
There is nothing mysterious about it, but because so few people today remember that they can create something from nothing, those who do are revered, worshipped, or in some cases, feared. The truth is that everyone can do magic, and it takes you no more effort than it takes a Sage, but don’t expect the Sage to admit that.
In the last ten years I have founded and built four companies. The ideas for them came out of nowhere, and with the application of a few mental principles they became successes. In effect I also transformed ideas into things according to my will. I don’t, however, consider myself a magician; just a businessman with a winning formula.
At the core of magic is the rule of three. Whether the Holy Trinity or the Yin Yang Tao, any concept can be understood sufficiently to be used when it is perceived by its three main elements. So too with the concept of success. Three Simple Steps, is a recipe or a map… or perhaps even a spell… for success in business and life. When each step is used consistently in the right order, your life can be transformed,– like ingredients transforming into cake, or a seed transforming into a flower, or an idea into a successful business. Three Simple Steps helps reveal that hidden power that you have inside of you.
I tend to be drawn to books that improve my skills as a magician: a business magician or a life magician. It may sound crazy, but it seems to work. So, in my never humble opinion, I would advise people to ignore the stereotypical business books and instead read ones that are designed to improve your magic skills.