ALERT! Beware the Super Bowl Trap
Posted by Trevor on 1 February 2013 | 4 Comments
Excerpt from Three Simple Steps
Ninety million people tuned into the recent (2012) Super Bowl halftime show to see a bunch of advertisements. Most of them probably thought it harmless entertainment and themselves immune to its impact. The average cost of a thirty-second commercial was three million dollars. Throughout the game more than one hundred commercials aired. In one advertisement I counted the word debt mentioned ten times in thirty seconds. If that advertisement was played five times during the game, it pressed four and a half billion footprints of debt-thought into the ether, all of which, by the law of nature, (E=MC2) must return back into the lives of those who generated them.
In an average year, a five-year old sees forty thousand media advertisements. How does that impact a child’s unguarded state of mind? Over a lifetime, how has that impacted adult mentality? Statistics show that advertising expenditure for debt reduction programs and weight loss products has grown exponentially in the last few years. At the same time personal debt is at unprecedented levels, and obesity is a national issue. But which came first?
I know many people who tune into the game just to see the commercials. The light-hearted and celebratory elements turn the half time attack on your brain into some kind of festival. Just because a commercial makes you laugh does not mean it has less impact. Advertisers don’t spend $3 million just to entertain you or to remind you of their brand. They invest to impact your mentality and manipulate your behavior. That is fine and how our commercial world works, but what you have to remember is the power of the thoughts those commercials generate in your mind, and what happens to the energy when it converts to matter and comes back to you.
If you are frustrated by debt turn away when those credit card commercials come on. If you are unhappy with your appearance, hit the mute button before those weight-loss commercials make you focus on what you don’t want and cause you to trigger unhelpful thought energy. Not happy with your relationship? Avoid those online dating ads.
Your life is at stake. It is that serious.
I wouldn’t want to spoil anyone’s enjoyment of the game, but if you are serious about taking control of your mentality, you must have the discipline to restrict what you expose your brain to. When the commercials come on, the best reaction is to step outside for some fresh air, and break that connection between the TV reminder of what is wrong or missing in your life, and your 100 billion neurons that would otherwise hardwire to it.
Just a friendly reminder. Cheers and enjoy the game.